2014: Conference Proceedings
Articles

Marketing for 'Young' Lawyers

Veröffentlicht 2014-09-10

Schlagworte

  • legal marketing

Abstract

In this paper, McQueen provides advice to lawyers on how to market themselves, making the point that the basic message at the core of the subject matter of any communication must be able to be digested by clients within 60 seconds. McQueen suggests that marketing for young lawyers is not much different from marketing for lawyers of any age and of any legal experience, and that the marketing of legal services is really the same as the marketing of any other services.